Adsense Information

Google Taken To Court over Messy AdSense Service; Launches New Format

2006-09-27T17:36:00.000-07:00

Google is taken to court by Bravacorp, a San Francisco company that demands $250,000 in damages because it took 100 hours to place and review AdSense advertisements on its website and because Google subsequently took its site down.

The search engine giant accused the website owner of click fraud. Bravacorp says it had only clicked on the AdSense links on its site to verify that they did not support competing sites advertisements. The AdSense terms of service prohibit customers from clicking on AdSense ads on their own site.

Google has been quoted in US papers including eWeek.com as saying the suit is without merit and that the company would defend itself vigorously. Bravacorp was reportedly unavailable for comment.

Meanwhile, Google has accompanied the launch of its latest format of AdSense advertisements with a few gimmicks to underscore the products usability. The 200 x 200 size format supports text, image and video ads. The company informs clients that the new format is one of two key improvements to AdSense that came about directly from publisher feedback.

Google also made alterations to the usability of its Channels page, which appears when users click on their AdSense Setup tab. Besides cleaning up the design by housing each product on its own sub-tab, we've also made it easier for you to take action on your channels. Just select the checkbox next to a channel and then choose to activate, deactivate, remove, or rename the channel you've selected.

Bizreport

New Code Added To AdSense Setup Code

2006-09-27T17:25:00.000-07:00

Google has added a new line of code to the AdSense Code setup page. If you login to AdSense to copy and paste new revised code to your pages, you will see the new code. The old code still works, so there is no need to update your code (at least, not yet). JenSense has her thoughts on this from Sunday. For example, I have a channel named "Cartoon Barry", the date I generated the new code was on the 26th of September, 2006. You can see that Google inserted "//2006-09-26: Cartoon Barry" between the google_ad_type and google_ad_channel code.

google_ad_type = "text_image";
//2006-09-26: Cartoon Barry
google_ad_channel ="3343792610";

So this tells people that the ad channel id 3343792610 is named by me as the Cartoon Barry channel.

http://www.seroundtable.com/archives/006252.html

Google's wish to breakout from web browser advertising

2006-09-22T21:59:00.000-07:00

Google's new-style advertising takes a back seat -- at least temporarily -- to assist GM's Saturn division in a new advertising campaign. In other words Google is trying with small baby steps to jump out of the shadow it has as an advertiser whose sole window to the world are those small text ads next to Internet searches. With Google trying to crack the television and radio worlds it's quite apparent that the Internet search leader wants to conquer advertising outside of the web browser.

Google is partnering with General Motors so that visitors to a variety of Saturn-based websites in six cities around the U.S. will be able to click on a typical-looking banner ad that will, when clicked, produce a view of the earth that zooms in on one of the 22 Saturn dealerships nearest to the computer user. That is a pretty good example of interactive advertising, yes?

Google, whose aim I've said is to become the world's largest advertising network, is going after traditional marketers who see Google as an Internet search company that makes money from ads, but not as a full-service advertising agency able to reach potential customers using multiple venues. Will Google be able to convince large-scale advertisers to use its services to reach consumers? How about Procter & Gamble? Pepsi? Frito-Lay? Only time will tell, but with Google's runaway success in the Internet search arena in the last four years or so, it stands to gain handsomely if it can reach customers for ad clients in unobtrusive and relevant ways.

http://www.bloggingstocks.com/2006/09/22/googles-wish-to-advertise-outside-the-web-browser/

BusinessWeek's Good Look At Click Fraud

2006-09-22T21:55:00.000-07:00

Via Micropersuasion, Click Fraud is a BusinessWeek cover story on, well, click fraud. What's new from stories we've already read and read and read about click fraud before? Lots, ranging from a new advertiser pressure group, to an industry estimate that click fraud is 10 to 15 percent, along with a couple outing themselves as fraudsters. It's well worth a read. Here are some highlights:

BusinessWeek talks about its investigation coming up with "paid to read" rings, spread out in a way to presumably avoid detection. We get a named Minnesota couple talking about how they "dabbled" in click fraud to earn $5,000 over four months by setting up sites with Google and Yahoo ads, then paying other people to click. Ouch -- not a good thing for either company to have someone flat out admitting. Not sure the wisdom of that couple stepping forward, either!

Further down, BusinessWeek suggests clicks aren't a good measure of consumer interest:

Google and Yahoo are grabbing billions of dollars once collected by traditional print and broadcast outlets, based partly on the assumption that clicks are a reliable, quantifiable measure of consumer interest that the older media simply can't match.

Actually, it's still a fairly good assumption. That's because clicks can often be related to a conversion action -- a purchase. If you're getting a lot of clicks but no conversion, you might have a bad pitch, bad product or bad clicks due to click fraud. Unfortunately, many marketers won't know any of this due to the failure to measure conversion at all. Add in conversion tracking, and you have a one-two punch that makes these type of ads so powerful.

The story gives us a new estimate for click fraud, 10 to 15 percent:

Most academics and consultants who study online advertising estimate that 10% to 15% of ad clicks are fake, representing roughly $1 billion in annual billings.

Maybe. Maybe not. Those the reporters talked with aren't named. I've continued to hear ranges that go from practically nothing (what the search engines say, and they do have to be counted into the estimates) to as high as 50 percent. I've not heard anyone agreeing on a particular range.

BusinessWeek says some big brands will push on click fraud later this month:

In late September a coalition of such major brands as InterActive Corp.'s (IACI ) Expedia.com travel site and mortgage broker LendingTree is planning to go public with its mounting unease over click fraud, BusinessWeek has learned. The companies intend to form a group to share information and pressure Google and Yahoo to be more forthcoming.

Ironically, IAC's various units such as Ask sell pay-per-click ads themselves, nor have I see anyone suggest that Ask is somehow immune to click fraud. Frankly, people probably haven't looked at it much simply because the overall sales and volume are much less than at Google or Yahoo.

We've got a former anonymous Yahoo manager saying click fraud can't be stopped:

"Advertisers should be concerned," says a former Yahoo manager who requested anonymity. "A well-executed click-fraud attack is nearly impossible, if not impossible, to detect."

Google, which usually gets the brunt of click fraud criticism I'd say, gets a small reprieve from one advertiser:

Google, he says, does a better job than Yahoo of screening for fraud. But neither adequately protects marketers, he argues.

That advertiser does the drill down that often is so much better at illustrating click fraud than the general talk about it:

How, he wants to know, did he receive traffic this summer from PCs in South Korea which are clicking on insurance1472.com and insurance060.com? The only content on these identical sites -- and five other clones with similar names -- are lists of Yahoo ads, which occasionally have included MostChoice promotions.

The story then goes into the idea of "recycled" ads -- IE, contextual placements that can range from domain parking services to sites that simply scrape search results as if they are presenting "new" content.

We get a deeper look into an alleged pay-to-read ring:

He owns about 20 paid-to-read sites, he says, as well as 200 parked sites stuffed with Google and Yahoo advertisements. But he says he will take down healthinsurancebids.com to avoid discovery. He claims to take in $70,000 in ad revenue a month, but says that only 10% of that comes from PTRs.

BusinessWeek then joins some of these rings:

BusinessWeek reporters received a torrent of e-mail showcasing hundreds of parked sites filled with Google and Yahoo ads. The groups urged participants to click aggressively on ads.

And interviews a former pay-to-reader:

At one point, she says she belonged to as many as 50 such sites but earned only about $200 all told. More recently, she says, most PTR sites have dropped the pretense of caring whether members are interested in the sites they visit.

Google and Yahoo are cited as saying they filter this stuff out.

Of course, further down in the story, I want to scream at one of the advertisers to just stop advertising outside Google itself:

But as clicks from ZapMeta kept arriving, Fleischmann demanded in an Aug. 7 e-mail to Google: "You should be trusting us and doing something about [ZapMeta] as a partner, instead of finding more ways to refute our data or requests."

The advertiser could easily restrict ads to only show up on the Google search network, which would eliminate the domain and contextual driven traffic that can be so problematic. He'd get less traffic, but he'd also get less frustration.

Then again, his frustration is well understood and a big warning to the major ad networks. As they've gotten bigger, they're more vulnerable to this type of gaming. One way of combating it is the off heard cry to allow more exclusion of particular sites across the network. Google has done a lot here, but more could come. Yahoo seems to have much further to go.

http://blog.searchenginewatch.com/blog/060922-064347

Google, Yahoo Facing Click Fraud Pressure

2006-09-22T21:52:00.000-07:00

David A. Utter
Staff Writer

A lengthy look at the issue of click fraud, where search advertising companies and site publisher networks profit from bogus ad clicks that cost advertisers real money, indicated a light is at the end of the tunnel when it comes to confronting the problem.

Unfortunately for Google and Yahoo, that light at the end of the tunnel is a 220 million pound freight train bearing down on them. It's the Click Fraud Express; BusinessWeek substantially examined the click fraud issue.

It doesn't bode well for those who profit by the billions from those little contextual ads appearing on millions of websites. Claims by the search companies that click fraud is an issue they have under control, and that they detect the majority of bogus clicks, have not satisfied online marketers:

In late September a coalition of such major brands as Expedia Inc.'s Expedia.com travel site and mortgage broker LendingTree is planning to go public with its mounting unease over click fraud, BusinessWeek has learned. The companies intend to form a group to share information and pressure Google and Yahoo to be more forthcoming.

"You can't blame the advertisers for being suspicious," says Robert Pettee, search marketing manager for LendingTree, based in Charlotte, N.C. "If it's your money that's going out the door, you need to be asking questions." He says that up to 15% of the clicks on his company's ads are bogus.

Search expert Danny Sullivan commented on a telling part of the story - an open admission of click fraud by people who have used it for profit:

We get a named Minnesota couple talking about how they "dabbled" in click fraud to earn $5,000 over four months by setting up sites with Google and Yahoo ads, then paying other people to click. Ouch -- not a good thing for either company to have someone flat out admitting. Not sure the wisdom of that couple stepping forward, either!

One person from inside the industry said in the article that click fraud is here to stay, Sullivan noted:

"Advertisers should be concerned," says a former Yahoo manager who requested anonymity. "A well-executed click-fraud attack is nearly impossible, if not impossible, to detect."

Much of this click fraud originates from outside the United States. It has come home to the search companies to roost. The clamor for greater transparency looks like it could overcome the contention that transparency equals a road map for the bad guys to commit fraud.

The fraud seems to be happening today. Transparency may lead others to try to find the weak points, but it also gives advertisers the information they need to look for attacks that exploit those weaknesses. Both Yahoo and Google make heavy use of open source technologies that benefit from being open for others to pore through them for potential problems.

They need to consider a similar approach for the advertisers who enrich the search advertising industry.

http://www.webpronews.com/topnews/topnews/wpn-60-20060922GoogleYahooFacingClickFraudPressure.html

Google Adsense Tips for Webmasters

2006-09-14T16:09:00.000-07:00

Google Adsense Tips for Webmasters

I have been a Google Adsense publisher since June of 2003 and what began as just covering the website expenses has blossomed into a nice source of extra monthly income for me. In the time between when I joined Adsense and this article I've learned many tips on what worked for me to increase our Google Adsense revenue. While these tips may not work for all webmasters or web sites that feature Google Adsense advertising, they should provide a good path for webmasters new to Adsense

Which Google Adsense Ad Unit Works Best?

I've tried them all and I keep going back to the Google Adsense Large Rectangle. The 336x280 Large rectangle has consistently outperformed other Ad units on all of our sites.

Where Should Large Rectangles Be Placed?

The issue of page placement of adsense ads is key in optimizing your CTR. I found the most success in placing the Google Adsense large rectangle after the first paragraph of your main content to appear to blend in with the content of your page, some surfers will see these ads as useful and take advantage of them as long as it has content above and below the ad unit.

What Color Should I Use In our Ad Units?

Initially I used colors which made it obvious that these adsense units were advertising, contrasting the background and border colors with that of our page, now I find success in making our Google Adsense ad units blend with the content. After a while I found success with the color blue for the link titles and black for the ad text. This is the strategy I currently use and am happy with the outcome. Black text blends in with the text of our sites, and visitors naturally look to blue text as being a hyperlink so are more drawn to clicking on that text.

Should I Create Web Pages Based On High Paying Keywords?

You should always try to create quality content based on subject matter that you believe your visitors will find valuable. If this happens to be high paying keywords then great. Myself I find it preferable to create a larger volume of content as opposed to optimizing high paying keyword web content and competing with a million other Adsense webmasters. In the end more of our pages achieve a top rank in the SERPS and even though I earn less per click I have found a higher and more consistent revenue stream. I have created creditcardaddition.com over the last few months though to try and get more into higher paying keyword topics of a financial nature, gambling & real estate are also high payout topics to write about.

Should I use Adsense On A Forum?

Its is fine to use Adsense Ads on a forum however expect a very low CTR. This is due to repeat visitors disregarding your Adsense advertising and the fact that many bulletin boards limit you to using the 728x90 banner which is known to induce "banner blindness" That said, if you have a forum that is maintenance free why not run Adsense on it anyway and capture what revenue comes your way. we are experimenting with alternating colors to try and draw repeat visitors back in on our CTR stats.

Should I Use Multiple Adsense Ad Units?

This is up to you. Some webmasters have found that using multiple Google Adsense ad units on the same page increases CTR and also total revenue. Everyone seems to agree that multiple Google Adsense ad units decreases your cost per click so I guess as long as your sure the total revenue goes up its a good strategy. That said, I've tried it a few times and in all cases I use an extra ad where it fits in well, in addition to the 336x280 large rectangle. I observe our stats from many perspectives and dont mind experimenting with the adsense inventory on our web pages.

http://www.netevolution.co.uk/scripts.asp?ID=116

Amazing contextual advertising program

2006-09-14T15:40:00.000-07:00

Google Adsense is an amazing contextual advertising program that lets you earn revenue from your site by a variety of revenue generating programs. Pay per click ads, Adsense for search, referrals for Firefox with Google toolbar, Picassa, Google Pack and the adsense program itself. This is a compilation of common Google tips and tools to make more money from Google Adsense.

Google AdSense Tour

2006-09-12T10:09:00.000-07:00

What is AdSense?

Google AdSense is the programme that can generate advertising revenue from each page on your websitewith a minimal investment in time and no additional resources.

AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors search request.

Earn more revenue

You can maximise your revenue potential by displaying Google ads on your website. Google puts relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads through the same auction, and lets them compete against one another. The auction takes place instantaneously, and, when it's over, AdSense automatically displays the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.

Get started in minutes

Becoming an AdSense publisher is simple. All it takes is a single online application. Once you're approved, AdSense takes only minutes to set-up. Just copy and paste a block of HTML and targeted ads start showing up on your website.

Access thousands of advertisers

With Googles extensive advertiser base, we have ads for all categories of businessesand for practically all types of content, no matter how broad or specialised. And since Google provides the ads, you have no advertiser relationships to maintain.

The AdSense programme represents advertisers ranging from large global brands to small and local companies. Ads are also targeted by geography, so global businesses can display local advertising with no additional effort. And you can use AdSense in many languages.

Google grasps the meaning of your content

AdSense can deliver relevant ads because Google understands the meaning of a web page. We have refined our technology, and it keeps getting smarter all the time. For example, words can have several different meanings, depending on context. Google technology grasps these distinctions, so you get more targeted ads.

Make extra money with a Google search box

Place a Google search box on your site, and you can start monetising the results from web searches. Not only does this keep your users on your website longersince they can search from where they areit takes just minutes to implement. And you pay nothing to participate.

Show only appropriate ads

Googles ad review process ensures that the ads you serve are not only family-friendly, but also comply with our strict editorial guidelines. We combine sensitive language filters, your input, and a team of linguists with good hard common sense to automatically filter out ads that may be inappropriate for your content. Furthermore, you can block competitive ads and choose your own default ads. You are in control from start to finish.

Customise AdSense for your site

You can customise the appearance of ads, choosing from a wide range of colours and templates. You can do the same with your search results page. Your reports are customisable, too. Flexible reporting tools let you group your pages in any way you want so you can view your results by URL, domain, ad type, category and more to learn where your earnings are coming from.

Apply now

You can run Google ads on all or just some of your pages, using AdSense strategically to complement your direct sales team. You will pay nothing, spend little time on set-up, and have no maintenance worries. You can use AdSense for a day, a month or for however long it pleases you to make a profityou choose.

https://www.google.com/adsense

Source http://www.google.co.uk/services/adsense_tour/

Google Adsense Tips - Google AdSense tips

2006-09-12T08:29:00.000-07:00

Tips on using Google Adsense to maximise your websites revenue Free Website Analysis. Keyword Research. Search Engine Marketing. Search Engine Optimisation
Source: www.ukgoogleconsultant.co.uk

Google AdSense Tips
ZhEng Marketing provides internet marketing tips, help and resources on web site promotion, website If you are starter, you'd better visit Google AdSense site to get a comprehensive
Source: moneymaking.zhengmarketing.com

Google Adsense - SEO Chat
The SEO Files , SEO, News, Tips, Tutorials and useful information. Beginners guide to SEO. Free UK Business Web Directory Site. Google AdSense Tips & Information Site.
Source: forums.seochat.com

Rotate Google Adsense Ads Colors : Reduce Ad Blindness
Permalink | Trackback Url | Copyright | Tell a Friend | +Del.icio.us. Translate: German - Spanish - French - Italian - Chinese - Japanese. Filed under: Google , Tips & Tricks , Adsense
Source: www.quickonlinetips.com

All About Google Adsense!
Increase google adsense money using search engine optimization techniques, including tools and adsense tips.
Source: allaboutadsense.blogspot.com

AdSense Tips - Earn More With Google AdSense
AdSense-Tips - Tips and tricks about Google AdSense, AdSense tips, AdSense tricks, AdSense tools Google AdSense is a simple way to make money fast by displaying free advertisements on your website
Source: adsense-tips.info

Article Source Damontechnologies.com

AdSense

2006-09-12T06:55:00.000-07:00

AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.
Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.
It currently uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). (Note that the Mediabot is a separate crawler from the Googlebot that maintains Google's search index.)
Many sites use AdSense to monetize their content and some webmasters work hard to maximize their own AdSense income. They do this in three ways:
They use a wide range of traffic generating techniques including but not limited to online advertising. They build valuable content on their sites; content which attracts AdSense ads and which pay out the most when they get clicked. They use copy on their websites that encourage clicks on ads. Note that Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements". The source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.