Google Adsense Tips for Webmasters

Google Adsense Tips for Webmasters

I have been a Google Adsense publisher since June of 2003 and what began as just covering the website expenses has blossomed into a nice source of extra monthly income for me. In the time between when I joined Adsense and this article I've learned many tips on what worked for me to increase our Google Adsense revenue. While these tips may not work for all webmasters or web sites that feature Google Adsense advertising, they should provide a good path for webmasters new to Adsense

Which Google Adsense Ad Unit Works Best?

I've tried them all and I keep going back to the Google Adsense Large Rectangle. The 336x280 Large rectangle has consistently outperformed other Ad units on all of our sites.

Where Should Large Rectangles Be Placed?

The issue of page placement of adsense ads is key in optimizing your CTR. I found the most success in placing the Google Adsense large rectangle after the first paragraph of your main content to appear to blend in with the content of your page, some surfers will see these ads as useful and take advantage of them as long as it has content above and below the ad unit.

What Color Should I Use In our Ad Units?

Initially I used colors which made it obvious that these adsense units were advertising, contrasting the background and border colors with that of our page, now I find success in making our Google Adsense ad units blend with the content. After a while I found success with the color blue for the link titles and black for the ad text. This is the strategy I currently use and am happy with the outcome. Black text blends in with the text of our sites, and visitors naturally look to blue text as being a hyperlink so are more drawn to clicking on that text.

Should I Create Web Pages Based On High Paying Keywords?

You should always try to create quality content based on subject matter that you believe your visitors will find valuable. If this happens to be high paying keywords then great. Myself I find it preferable to create a larger volume of content as opposed to optimizing high paying keyword web content and competing with a million other Adsense webmasters. In the end more of our pages achieve a top rank in the SERPS and even though I earn less per click I have found a higher and more consistent revenue stream. I have created creditcardaddition.com over the last few months though to try and get more into higher paying keyword topics of a financial nature, gambling & real estate are also high payout topics to write about.

Should I use Adsense On A Forum?

Its is fine to use Adsense Ads on a forum however expect a very low CTR. This is due to repeat visitors disregarding your Adsense advertising and the fact that many bulletin boards limit you to using the 728x90 banner which is known to induce "banner blindness" That said, if you have a forum that is maintenance free why not run Adsense on it anyway and capture what revenue comes your way. we are experimenting with alternating colors to try and draw repeat visitors back in on our CTR stats.

Should I Use Multiple Adsense Ad Units?

This is up to you. Some webmasters have found that using multiple Google Adsense ad units on the same page increases CTR and also total revenue. Everyone seems to agree that multiple Google Adsense ad units decreases your cost per click so I guess as long as your sure the total revenue goes up its a good strategy. That said, I've tried it a few times and in all cases I use an extra ad where it fits in well, in addition to the 336x280 large rectangle. I observe our stats from many perspectives and dont mind experimenting with the adsense inventory on our web pages.

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